AmmA Designs by Kedem Sasson

Kedem Sasson was born in Givatayim, Israel in 1964. After his military service he completed his studies at the Tel Aviv Engineering and Management College.

At the age of 26 and following a Ministry of Labor course in public relations, he shifted to the fashion industry and in 1995, opened his own studio.

Besides fashion design for the broad public, Mr. Kedem began designing for dancers (Rina Sheinfeld, Vertigo), for the theater (Medea, Gesher Theater), for various musicals (the Idan Reichel Show), cinema (Secrets), and TV (In Treatment, Golden Girls, Dolls).

Kedem Sasson is known as an architect of clothing because of its sculptural cuts.