In a quest to find incense that offered the beautiful, thoughtful aromas that my favorite handcrafted candles delivered, the idea for Bloomwell was born. Inspired by a framework of exceptional ingredients, craftsmanship & thoughtful design, Bloomwell offers an approachably modern & vibrant line of small batch incense & home fragrances. - Why incense? The timeless practice of burning incense is believed to help clear stagnant energy & promote calm, grounding spaces. - Fragrance has always brought our family together - there are so many fond memories of growing up around my Dad's perfume shop, spending time discovering rare fragrances to developing new blends. Creating Bloomwell has allowed us to nurture that connection to family, dreaming up new aromas inspired by our travels & experiences living abroad. We hope you enjoy our incense & home fragrances as much as we enjoy creating them!